Benefits of Trade Shows

A trade show or trade exhibition, is an event that is organised to allow companies in a specific industry to showcase and demonstrate their latest products and services to the general public or private clients, as well as examining any recent market trends and opportunities.

There are many benefits for a company participating in trade shows. Branding will enhance your public image and presence in the market place, while advertising your products through demonstrations will expand clientele. You can experience growth in your customer base when you distribute product samples and launching products, as well as with face time with your clients. Networking will build relationships with other companies and customers, and the opportunity to observe and learn from other business is vital. You will also have increases in on-the-spot and future sales, as well as your own salesmanship.

If you believe a trade show sounds like something your company may be interested in, do your research. Find out where a trade show in your industry is being held and attend it to get a feel for how they are run so you are not overwhelmed when, or if, you choose to participate in one.

Trade shows should be taken seriously; time and effort must be put into preparing for them in order to achieve the best results. To be successful, these steps will help when correctly put in place.

  1. Meetings –
    a. Consulting directors: Seek their advice on how they would like the event to run and whether it will be beneficial to your company.
    b. Initial planning: What time of the year it will be held, event location, start and end time and any materials you will need.
    c. Briefing staff: Advise them on all details of the event and any work they need to complete before, during and after the event.

  2. Advertising –
    a. Business cards
    b. Flyers / Handouts: Specification sheets on your products and any deals you may be holding
    c. Posters / Banners: Include your company logo and contact details
    d. Feedback forms

  3. Prizes –
    a. Show bags and gifts
    b. Door prizes

  4. Product showcasing –
    a. Displaying products: What products and how to best display it for it’s purpose
    b. Presenters: Who will present and how the presentation will run

  5. Invitations –
    a. Emails
    b. Cold Calling
    c. Flyers

  6. Catering –
    a. RSVP: Get as many RSVP’s as possible, to get a good idea of how many to cater for (always over cater)

After the trade show, it is important to set a meeting time with the appropriate people in your company and review the event. Discuss what did or didn’t work and how to improve it for future shows, what are other companies doing which made them more successful on the day, and read over any customer feedback forms.

ANL Lighting attends trade shows and similar events throughout Australia, showcasing their large variety of lighting products to niche markets such as Hospitality, Farming and Residential etc. ANL have found these events very beneficial to their company and will continue to participate and attend many more in the future.



How to Recycle your Old Lamps

It is important to recycle old lamps

It is important to recycle old lamps

Upgrading your lighting means throwing away existing lamps. Finding the best way to do this can be difficult, as some lamps contain mercury, lead or other substances that are harmful to humans and the environment if released.

Incandescent globes are being phased out completely, for their lack of energy efficiency and are being replaced by more efficient forms of lighting. These lamps don’t contain harmful substances, and so are safe to dispose of in your normal rubbish bin, but it is advised to wrap them in tissue or a bag to prevent glass breaks and injuries.

Halogen globes are a type of Incandescent light, with small halogen components added, and so are not made up of any hazardous materials. They are slowly being replaced by eco-friendly lighting options, such as CFLs and LEDs. They are safe to throw away in your everyday bin, wrapped in paper or a bag to prevent cuts from broken glass.

Sodium-vapour lamps are a type of High Intensity Discharge (HID) lamp that uses sodium to produce light. They consist of sodium, neon and argon, with some containing mercury. These lamps should be disposed of at special waste disposal locations to prevent any harmful chemicals being released.

Mercury-vapour lamps are also a type of HID lamp, vapourising mercury to produce light. As it contains a large amount of mercury, which is harmful to humans and the environment when released into the air, it is necessary to take them to a safe waste disposal centre.

Metal Halide lamps are another type of HID lamp, producing light by a gaseous mixture of vapourised mercury and metal halides. These lamps also need care when being discarded and need to be taken to special waste disposal locations.

Fluorescent lamps, such as PLC lamps, Compact Fluorescent Lamps (CFLs) and Fluorescent Tubes, are a type of mercury-vapour lamp that uses fluorescence to produce light. As fluorescent lamps contain mercury, they are classed as hazardous and need to be specially disposed of.

Light Emitting Diodes (LEDs) are the latest and most energy efficient lights available. Most LEDs do not contain any harmful substances and are fully recyclable, therefore can be thrown out in your recycling bin to help reduce landfill. However, some LEDs can contain harmful substances, but due to the durability of LEDs, these substances are contained and when recycled properly, wont leach into the atmosphere.

Correct disposal of your old lamps is important for health reasons, as well as environmental factors. Residential users can find their local safe disposal drop off locations, while businesses who need larger quantities thrown out can organise pick-up collection services.

Here are a few links on where to find a local disposal centre:

– FluoroCycle – http://www.fluorocycle.org.au/

Recycling Near You – http://recyclingnearyou.com.au/

– SITA Australia – http://www.sita.com.au/

– Business Recycling – http://businessrecycling.com.au/

– Zero Waste South Australia – http://www.zerowaste.sa.gov.au/

– NSW EPA – http://www.epa.nsw.gov.au/warr/cleanoutguide.htm

Vibe LED Weatherproof Battens

Vibe LED Weatherproof Battens

After successfully launching LED versions of many other light fittings, including downlights, flood lights and high bays, Vibe Lighting is pleased to introduce the new range of LED Weatherproof Battens.

Using Vibe’s existing, tried and tested weatherproof battens, strips of high quality Tridonic LED Modules, which produce similar light outputs to Fluorescent tubes are installed to replace the tubes. With a high LOR frosted diffuser to soften the light and engineered quality heat management, these fittings ensure the highest performance and longest life.

Car parks, public areas, freezers, schools, warehouses and abattoirs are just some of the many applications for Vibe Weatherproof Battens. To cater for all needs, these weatherproof battens are available in emergency and dimmable versions, as well as standard. The emergency version features a test switch and light, with an option of 1 or 3 hour durations. It provides approximately 10% of the light output when in emergency mode, and depending on the wattage, will light up full or half of the fitting. The dimmable version gives perfect linear dimming from 0 ~ 100% and is available as DALI, DSI, switchDIM and corridorFUNCTION.


  • Digitally controlled modules via DALI signal
  • Functions depend on controller used
  • Minimum and maximum dimming levels can be programmed
  • Control input is protected against polarity reversal and accidental connection to mains voltage
  • Control line must be installed according to relevant directives on low voltage

DSI (Digital Serial Interface):

  • Controlled by a separate line
  • If layout is changed, only the control line needs re-routing; load line can stay
  • Low voltage cable is polarity free and can be connected to the DSI connection of the converter.
  • Tconverters with integrated DSI function can specify a minimum dimming value, maximum brightness and emergency value for all connected devices in control circuit.
  • Digital interface ensures consistent lighting levels from first to last fitting
  • Individual fittings can not be addressed separately


  • Enables a standard switch for dimming and switching to be connected directly
  • Pressing for <0.6s will switch the converter on or off
  • Pressing for >0.6s will dim the module
  • Dimming direction is changed when switch is operated again
  • Hold switch for 10s to synchronise all connected devices to 50% dimming value


  • Presence controlled lighting systems can be programmed without additional controller
  • Light is not switched off when no one is present, but dims to pre-set level
  • Possibly can switch off after a pre-set period of time

Vibe’s LED Weatherproof Battens are available in T5 & T8 Polycarbonate or T8 ABS, are heavy impact resistant, IP65 and come complete with electronic ballast and stainless steel clips. The ABS Battens are stronger and resistant to some harsh chemicals. The T5 option is only available in the standard version, while the T8 options are available in emergency and dimmable as well.

All of these battens are available in 22W, which replaces a 1 x 28W Fluorescent, 26W, which replaces a 1 x 36W, 40W, replacing a 2 x 28W and 48W, replacing a 2 x 36W Fluorescent. These are all available in colour temperatures of 3000K (Warm White) and 4000K (Cool White), and have a long lifespan of 50,000 hours.

To find out more about Vibe’s new LED Weatherproof Battens, contact ANL Lighting on 1300 300 301.


LED PLC Replacement Downlight

Vibe’s Product Development Manager, Stephen Forsyth says: “Vibe Lighting has looked at the need to have a more efficient LED option to replace standard 2 x 18W and 2 x 26W PLC downlights. The Vibe LED PLC Replacement Downlight has a clean, flat finish, leaving a high building presentation and is also a great option for premium residential living areas.”

This architecturally designed fitting is dimmable on most domestic or commercial lighting systems, provided you have the appropriate driver. The LED replacement downlight is available in two wattages, with a 4000K (cool white) colour temperature: a 19W, which replaces a 2 x 18W PLC and a 24W, which replaces a 2 x 26W PLC.

Their low power consumption, energy efficiency and long life of 50,000 hours assist in reducing not only electricity costs, but also maintenance costs. They have a high CRI of 75 and a beam angle of 100°, making them ideal for applications such as:

  • Hotels
  • Motels
  • Corridors
  • Offices
  • Receptions
  • Restaurants
  • Retail shops
  • Supermarkets
  • Shopping Centres
  • Bars
  • Toilets
  • and any other areas where general lighting is required.

Quite often in lighting product specification sheets, it will mention a CRI rating, the CRI or Colour Rendering Index is a measure of the ability of a light source to reproduce the colour of various objects faithfully in comparison with an ideal or natural light source. The CRI simply rates the colour rendering out of 100, the higher the index the better the colour rendering.

The Vibe brand of light fittings is synonymous with style and quality. Vibe supplies an ever growing network of lighting retailers and hardware stores, electricians, landscape designers, architects and builders with a wide range of lamps, light fittings and other electrical merchandise.

For more information on the Vibe LED PLC Replacement Downlight, please call ANL Lighting on 1300 300 301.

Lighting Psychology

Lighting Psychology

We all know that colour can affect our mood, but so can lighting. Choosing the appropriate lighting is key to creating the desired atmosphere.

The human brain translates light into stimulating messages for the nervous system; the more intense the light, the more messages are sent and the more active we feel. Lowering the intensity of the light will result in a calming effect, with less messages being sent. This explains why a sunny day makes us feel more energetic, while a cloudy, rainy day makes us feel tired and want to stay indoors.

Different light outputs are influenced by brightness, measured in lumens, and colour temperature, measured in kelvins (K). When the lumen output is low, the intensity of the light will be dimmer, but when the lumen output is high, the luminosity is increased. The lower the kelvin measurement, the ‘warmer’ the light output – producing yellow to red colours, and the higher the kelvin measurement, the ‘cooler’ the light output – producing blue to white colours.

Some standard colour temperatures are:

  • 2700K or Golden
  • 3000K or Warm White
  • 4000K or Cool White
  • 5000K or Natural White
  • +6000K or Daylight

Studies have shown that in a working environment, lighting can influence the task performance, comfort and well-being of employees. If the lighting is too dark or too bright, staff mood, attention and performance can be negatively affected. Workers are able to focus for a greater period of time (up to 8 hours), in areas with optimal lighting conditions. Natural daylight is generally preferred over electric light, so creating an environment with similar lighting, could produce the best results.

Various applications require different atmospheres. Setting the lighting for a restaurant, would not commonly consist of many brightly lit fittings. Feature lights, wall lights and downlights with a softer, warmer feel would be selected. However, in an office building, brighter lights with a more daylight feel would be chosen. Similarly, when producing movies, lighting sets the mood and tone of each scene; creating the right ambience is important when trying to capture the desired response from the audience.

So when you are looking to upgrade your lighting or start with a fresh look, these factors are worth considering. These tips can also be applied to the home, for studies, bedrooms and kitchens etc.



LED alternative to Fluorescent Tubes Fittings

LED alternative to Fluorescent Tubes Fittings

Vibe lighting have recently released the perfect solution for upgrading fluorescent tube fittings to LED, with their new ‘Express’ LED T-Bar Troffer.

With a modern design and omni-directional luminance control (OLC), providing excellent lighting without glare, they are ideal for many applications, such as office buildings, meeting rooms, schools, retail stores and shopping centres etc.

Vibe’s Product Development Manager, Stephen Forsyth says: “The Vibe LED T-bar Troffer provides an exciting alternative to fluorescent fittings with 40% savings in power. They provide a direct swap over solution to replace old fittings that are no longer providing quality results for your lighting and a perfect alternative when providing new installations. They out-perform their T5 equivalents and have fantastic lumen integrity and maintenance free operation for greater than 30,000 hours. They generate excellent quality of light using Samsung LED technology. You will truly be impressed with the results and be assured they can offer you great return on investment.”

They come in two different sizes: 2x20W 1195x295mm rectangular with a 1178x278mm cutout, which replaces a 2x36W T8 fluorescent or 4x10W 595x595mm with a 578x578mm cutout, which replaces a 4x18W T8 fluorescent fitting.

These fittings are easy to install and maintain, and are available in colour temperatures of 4000K (Warm White) and 5000K (Natural White). As an added benefit, they can be dimmed on most HPM / CLIPSAL leading or trailing edge dimmers and on most commercial lighting systems.

A wide beam angle of 120º and CRI of 80 gives an even, yet comfortable light spread, while a lifespan of 30,000 hours reduces maintenance and energy costs, giving you peace of mind.

So contact ANL Lighting on 1300 300 301 or visit www.vibelighting.com.au to upgrade to the Express LED T-Bar Troffer.


Thinking green-think orangeWhy Think Green?

Global warming has become a more prominent factor when choosing what to buy. Consumers are thinking about the environmental factors & greenhouse gas emissions, as well as the cost & quality factors.

Global warming is the rise in the average temperature of Earth’s atmosphere, most being natural with some being man-made. This rise is caused by the increasing concentrations of greenhouse gases.

Heat energy on Earth comes from the Sun, producing solar radiation. Some of this radiation is reflected back off the Earth, into space. A small amount is absorbed by the Earth’s atmosphere. Carbon dioxide, methane, nitrous oxide and water vapour are the four main greenhouse gases, which occur naturally, but also can be caused by human activity. Industrial, transportational, agricultural, housing and deforestation are some activities that cause significant increases in these greenhouse gases, particularly carbon dioxide.

The increase in greenhouse gases in the atmosphere means that they are able to retain a greater amount of heat energy. Heat from the Sun is a short wavelength, which is intense and energetic. This is absorbed by the Earth and when radiated back out, it is now cooler than the Sun, making it a longer wavelength. This new wavelength is the same as that of the greenhouse gases, therefore the gases can absorb the heat. This causes the Earth’s atmosphere to warm up and consequently causes the climate to change, producing effects such as rises in sea levels, more frequent extreme weather events, species extinctions and decreases in crop yields.

Most electricity is generated by the burning of fossil fuels, which greatly produces carbon dioxide and therefore much of Australia’s electricity production uses methods that generate greenhouse gases. Australian households produce an average of 18 tonnes of greenhouse gases per year, which is about one fifth of Australia’s greenhouse gas emissions. Roughly 15% of those emissions come from lighting. By switching your lighting to LED lighting, you will be saving on the electricity used to run them, as well as reducing the amount of greenhouse gas emissions being released.

LED lights use less energy than standard lighting, such as Halogens, Metal Halides and Incandescents. They have a common lifespan of 35,000-50,000 hours, lasting for many years and therefore reducing landfill waste. These factors greatly reduce the amount of greenhouse gases being produced and so are a much more environmentally friendly option, when it comes to lighting.

Why Think Orange?

Taking the step from Thinking Green, understanding what and why we need to move towards a greener future, to Thinking Orange, buying environmentally friendly lighting, can be daunting to some people. Many consumers have been apprehensive about joining the LED revolution, through uncertainty on energy efficiency, performance and reliability, or just not wanting to move forward out of the norm.

The cost of changing to LED lighting is a common reason why consumers are hesitant to invest their money. Upfront costs of LED lighting may be more expensive, but the annual savings far outweigh the initial investment. LED lighting produces significantly less energy than that of halogen, incandescent and even compact fluorescent lights. Less energy results in less greenhouse gas emissions, as well as much lower electricity bills. Long lifespans of LEDs means you don’t need to change your lights or throw out old lights very often, decreasing landfill waste. LED lights also contain their own cooling system, to reduce the amount of heat floating around the surrounding air. This means that air conditioning systems will be using less energy and therefore producing less greenhouse gases. On top of that, production and manufacturing of lighting will decrease, resulting in lower greenhouse gas emissions from these processes.

To find a quality LED product and to ensure peace of mind, knowing it is a superior fitting and will last, there are many factors to consider:

  • LED chips come in many different forms, some are top of the range, while some are not. Knowing the manufacturer of the LED chip used can assist in knowing the quality of the product.
  • The luminous efficacy, or effectiveness of the light source, is another important factor. Comparing the lumens per watt ratio will give you an idea of the quality of the product.
  • CRI, or Colour Rendering Index, is important for choosing the best product for a job. CRI values relate a source to how close to a natural or ideal light it is. The higher the CRI value, the more accurate to natural viewing the light output is.
  • The lifespan of a product will also determine how good a product is, giving security as well.
  • Depending on the type of product, IP ratings can come into play. IP ratings determine how weatherproof and how durable in particular conditions a product is.

For a number of years, the majority of consumers have been too apprehensive to jump on the LED “band wagon”. Whether it is their uncertainty of the energy efficiency, performance and reliability of the product or whether they are unable to move forward and part with what they already know and trust.

The production of LED lighting goes back to the 1960’s, where the first light-emitting diodes (LED) were invented and were red in colour. In the 1970’s, continuous development down the visible spectrum led to the creation of green, yellow and orange LEDs. During the 1980’s and 1990’s, LEDs became more efficient, using less power and generating higher brightness levels that were ten times greater than previous versions. In the Mid 1990’s Dr. Shuji Nakamura of Nichia Chemical Corporation invented the high-brightness blue LED. This was later used as the basis for the development of white LED, which combined blue LED and phosphor to convert the blue into white light.

Experts say that converting your lighting over to LEDs is a huge step in the right direction for all consumers, as LEDs are always improving and continue to prove successful development at accelerating rates.

The price of LED lighting is the most common reason why consumers are unwilling to invest their money. The cost can range between 2-4 times more expensive than your average non-LED product, depending on the item you wish to purchase. Unfortunately, consumers don’t realise LED’s two main benefits: the reduction in energy and the reduction in maintenance costs, due to their low power consumption and extremely long life. The upfront cost is more expensive, but the potential annual savings are very worth while!

The table below shows the annual savings calculation when switching from a 53W Halogen GLS lamp to a Vibe Eco 7W LED GLS lamp.

Number of lamps: 25

Operating hours per day: 5

Energy rate: $0.24kWh



Lamp wattage



Power consumption per year



Electricity costs per year






That’s a saving of $20.15 per lamp

 Yearly power saving


 When you look at the annual savings per lamp, the LED GLS pays for itself in a year. Considering the long life span of 35,000 hours, this lamp will last you over 15 years, giving you excellent saving in the long run. NB: These calculations will vary from lamp to lamp, as well as the operating hours can determine the annual savings.

When purchasing LED products, we suggest that you confide in authorised LED manufacturers or lighting companies who source and distribute great quality, certified LED products. By purchasing your lighting through such suppliers, you can be assured that the products you purchase have been through correct and endless amounts of testing done buy qualified LED manufactures. This also enables you to receive detailed information on the history of the product, as well as their safety certificates, what they were tested for and their warranty, all ensuring you are truly receiving value for money. Purchasing from websites such as eBay or gumtree can result in being restricted from such information therefore you will be purchasing at your own risk.

Another benefit of LED lighting includes the assistance in reducing the running cost of your air conditioning system. This is accomplished through its scientifically designed heat sink. The heat sink cools the fitting down, by dissipating the emanated heat from the LED source into the surrounding air. By using LEDs, there is a dramatic reduction in the amount of heat floating around the room, resulting in the air conditioner using less energy to cool the room.

LEDs are also a great health factor as they do not contain any harmful substances, are cool to touch due to their excellent heat dissipation, and they do not produce any UV radiation. They are durable and resistant to shock & vibrations, as no glass components are used, reducing the risk of becoming a hazard.

There are many types of LED lamps and fittings, ranging from:

– Downlights                 – High bays                   – Floodlights
– Shoplighters               – Tubes                        – Canopy lights
– Wall lights                 – Deck lights                 – MR16 lamps
– Strip lights                 – String lights                – GU10 lamps 
– Bi-pin lamps              – AR & PAR lamps        – GLS lamps

Various applications include:

– Car parks                              – Airports                                    – Boats
– Hotels                                   – Bars                                        – Exit signs
– Clubs                                    – Commercial offices                    – Shopping centres
– Manufacturing buildings          – Hospitals                                  – Show rooms
– Aged care facilities                – Mining industries                       – Casinos & Gaming rooms
– Traffic lights                           – Automotive buildings                 – Signage
– Lifts                                      – Retail stores                             – Restaurants
– Homes                                  – Gardens                                   – Pools & Water features

LED lighting has understandably come along way from when the first production began in the 1960’s. The pros far outweigh the cons when considering purchasing any type of LED. They are more durable and reliable, have an average long life span of 35,000 – 50,000 hours, reduce energy consumption and maintenance costs and contain no harmful substances. They are also shock & vibration resistant, provide a return on investment (ROI) and are available in various colour temperatures such as Warm White, Cool White, Daylight and RGB. It is safe to say, LEDs can be used just about anywhere and everywhere.


The Vibe brand of light fittings is synonymous with style and quality. Vibe supplies an ever growing network of lighting retailers and hardware stores, electricians, landscape designers, architects and builders with a wide range of lamps, light fittings and other electrical merchandise.

Please visit www.vibelighting.com.au for further information and to download our Vibe LED Catalogue or call 1300 300 301.


01-VBLDL-241-1Vibe’s NEW  Professional 12W 131 LED downlight range is proof that you don’t need to compromise on quality to get an exceptionally low price.

These architecturally designed fittings are both modern & sleek and are a perfect replacement for any existing areas where halogen downlights are being used and are also ideal for new projects no matter how big or small.

The Vibe 12W LED Downlight range are a complete fitting and will be sure to add improved value to any Domestic, Commercial or Industrial application.

Some applications may include Homes, Hotels, Museums, Exhibitions, Restaurants, Cafes, Promotion Areas, supermarkets, office buildings, reception areas and bars.

Their permanently reduced prices make them affordable for any customer who is looking for a user friendly, yet superb looking product that is environmentally friendly (no mercury) and will assist in reducing energy and maintenance costs due to their long life of 40,000 hours.

Three different styles are available in this range, the Round Gimbal fitting is available in White and Satin Chrome and the Round or Square Fixed fitting which is available in White only, each giving them a professional yet versatile look. A colour temperature choice of either 3000K (Warm White) or 4000K (Cool White) is also available for each fitting.

**A dimmable version is also available.

So ACT NOW and visit your local lighting Wholesaler and ask to see Vibes NEW AMAZING LED Professional Downlight range – you’ll also be AMAZED by the quality and the low prices!


Vibe Eco Lighting has launched a user friendly online website which allows the general public to purchase our eco-friendly products at competitive prices.

Vibe Eco Lighting are dedicated to providing environmentally friendly lighting products that are all Do-It-Yourself, so they are easy to install without having to get a qualified electrician in.

These products are carefully chosen to provide superior quality, while helping the environment at the same time. These products all have LED technology, as LED’s are at the forefront of new energy saving lighting.

Our eco-friendly LED products include:


LED GLS Lamp– a direct replacement for 60W incandescent globes and have a long life of 35,000 hours. Due to their long life and energy efficiency you can expect a reduction in your electricity and maintenance costs, which in turn puts money back into your pocket.


LED MR16 Lamp– a retrofit lamp meaning direct replacement, for 12V halogen 35W & 50W lamps. Due to their long life and energy efficiency you can expect a reduction in your electricity and maintenance costs, which in turn puts money back into your pocket.


LED GU10 Lamp– suitable replacements for 20W, 35W or 50W halogen lamps, they use the latest COB technology for excellent light output and save 80% on energy.


LED Strip Lights – perfect for anyone looking to add that extra flair to their home. They can be used for applications such as Cove Lighting, Architectural lighting, Canopies, Corridors, Windows, Archways & Backlight or edge lighting.


Vibe Eco Lighting products are easy to recognise, as they are in bright orange packaging. So when you are thinking of green lighting, look for the orange box and you won’t be disappointed.

To visit our website please click the following web address www.vibeecolighting.com.au